Our History

Trace Communications was created in 2003 as an operational spin-off of Tri-Auto Enterprises, a nationwide automotive marketing firm. Since then, Trace Communications has been one of the fastest growing companies in the country.

We are committed to helping our 600-plus newspaper customers generate advertising revenue. Trace specializes in full-color printing of single sheet inserts, magazines and direct mail. We’re also committed to sharing best practices. We see and research hundreds of unique special sections and product ideas every month and regularly provide our customers with proven ideas to enhance revenue. Sign up for our weekly Great Ideas e-newsletter to get ideas for your customers.

Based on an Open Book Management philosophy – a firm belief in giving all employees the ability to learn about the business and how they impact it – Trace’s “Game Management” style has helped to shape our promise of “heroic” customer service. It has also led to a strong community service program through which we donate our time and 1% of all profits back into our community.

Our Team

At Trace, we’re proud of our quality printing and quick turnaround times, but it’s our talented team that makes it all happen. Our staff is comprised of friendly, knowledgeable individuals, many of whom have worked in the newspaper industry as publishers, advertising directors, marketing managers and sales representatives. We know you’re busy so we keep it simple. You can put your mind at ease as our account executives and account coordinators are simply outstanding at doing what it takes to get your job done.